DPCA Sales Goal 800 Thousands: QIU Xiandong Struggling Lineu



Dongfeng has signed framework with PSA. With inner human resource widely changed, their joint venture will step into new development phrase.

Atmosphere of the wind over flat. A wide and deep human resource adjustment coming since top management is coming and sweeping over DPCA.

The most important adjustment is Dongfeng- Citroen leader changed. The position now is taken by former Dongfeng- Peugeot sales dept. director CHEN Xi. According to insider of DPCA, the former general manager of Dongfeng- Citroen and general manager PAN Jianian, who stayed at home for illness recovery, will be transferred to DPCA. Recently half year, Dongfeng- Citroen will have some other positions adjustment from PR department to marketing department.

As reporter known, with the merging between Dongfeng against PSA. The role of DPAC becomes the manufacture and sales center of PSA Asia Pacific Business Unit from just a joint venture of Chinese. Meanwhile, to meet the new position, DPAC will welcome its tensive human resource change.

DPCA publishes its “double in 3 years” plan last year. It expects to have 800 thousand sales up to 2016. To fulfill the plan, the company speeds up its inner change and adjustment. “The human resource change is part of it.” The insider of DPCA says.

“People say it will come out around July.” an insider of Dongfeng tells reporter. The human resource adjustment is the extend after Dongfeng merging PSA. However, the deep insider management change of DPAC also out of expectation of the company insider.

However, with several years’ low level development, DPCA suddenly announce its fast expansion plan with stimulation from Chinese automobile industry development and Japanese joint ventures such as Dongfeng- Nissan fast growth. “Because responsibly and right do not divided clear enough, it causes some chaos at this moment with rush expansion plan.” Some DPCA familiar people say.

As for human resource management, QIU Xiandong, general manger of DPAC, will assume office in head company. LV Haitao, general manager of Dongfeng- Citroen is expected to replace WEI Wenqing to in charge of commercial units of Dongfeng- Citroen and Dongfeng- Peugeot. WEI Wenqing will still stay in DPAC, but position will change.

QIU Xiandong, general manager of DPCA faces the issues that DPCA, Citroen and Peugeot all proposal their development plan, but it has many problems during implement. Because of company culture, “old company” DPCA is harder to turn it operation mode than new companies.

“One small change connected to the wide other parts.” Many senior management leave their position. If DPAC selects successor insider, which will cause more position available. The above staff forecasts the human resource adjustment will be the large and deep degree adjustment of middle upward management of DPAC, Dongfeng- Citroen etc.

In year 2010, DPCA proposals it’s “5A Plan”. It initials to clear its responsibility and right with France part, marketing management organization, channel, human resource etc. however, after 3 years, it still messes up and does not have a clear clue.

According to relative agreement of Dongfeng- PSA merging, DPAC will totally integrate imported automobile business of Asian Pacific market of PSA. As the first step of integration, DPAC will gain the exclusive authorize of PSA imported automobile sales in Chinese market and export business to Asian Pacific area. The human resource adjustment of DPAC aims to change sales department for Chinese market before to international marketing institution for China and Asian Pacific market which includes ASEAN.

In 2010, DPCA sets 750 thousands sales in 5 years, which takes about 5% market share. And France part shall provide 12 new cars and delegate power to sales team. However, DPCA medium and senior management adjustment in 2011 is taken as evidence that France does not delegate its right, but still control sales department human resource.

Insider of Dongfeng says, the brand business unit of Dongfeng- Citroen and Dongfeng- Peugeot will remain. But both of them will be integrated as a new sales company. LV Haitao, general manger of Dongfeng- Peugeot is expected to take the position in charge of the 2 sales business units of Dongfeng- Citroen and Dongfeng- Peugeot. After the integration, DPAC will be divided into 2 legal person of manufacture and sales because that Dongfeng- Citroen and Dongfeng- Peugeot belong to 2 different departments of DPAC.

Argument between them is also reflected on imported car sales channel integration. Year 2012, DPCA and PSA signed contact about imported automobile cooperation. It puts Dongfeng- Citroen and Dongfeng- Peugeot imported car sales into DPCA sales system, which aims to unify Citroen and Peugeot Chinese market sales system. However, it does not come true up to now. Part of individual imported car dealers still refuse to sell China made modes. Meanwhile, Citroen and Peugeot dealers have no interesting into imported modes as well./

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